About Ali

Spend any amount of time with Ali, and you quickly understand why discerning clients will choose her to assist with the buying and selling of their properties. 

What differentiates Ali in a highly competitive arena is her love of her profession(her father was a developer and her mother a designer), a sense of integrity that informs each decision made or piece of guidance shared, an unwillingness to compromise on quality, and a commitment to ensuring the highest level of discretion, no matter the size of the listing.

The combination of Ali's strategic pricing, styling recommendations, social media and video content, superior photography, and an in-depth marketing program will be integral parts of what Ali considers a successful sale.

Following college at San Francisco State University and London School of Economics, she jumped into the dot.com boom in Silicon Valley, where she quickly moved up the ranks to lead the contracts department at Oracle before moving into sales, where she spent over a decade. 

In addition to her business acumen, Ali is a published journalist and a certified health coach that touts the benefits of a healthy lifestyle.

She credits her journalism and communication background for her ability to present properties effectively. And her career in technology sales and contracts parlayed into her ability to negotiate transactions effectively.

Ali's affiliations and activities include:

Sun Valley Wellness Festival
Peninsula Center for the blind
Adopt a Family of Marin
Auxilary Member: Ross Valley Women's League
The Battery, San Francisco

Ali is the mother of two college students, and when she isn't working, she is probably out advocating for regenerative farming practices, attending a health conference, hiking, skiing or traveling to the "Blue Zones" to uncover the secrets of longevity.

After many years in the health and wellness field in Northern California, Allison "Ali" Scherer has relocated to Sun Valley to take advantage of the endless recreational opportunities and higher quality of life. She has entered the world of real estate to capitalize on her sales and marketing experience and help her many connections fulfill their Sun Valley dreams.